OCEAN
CITY
Ocean City, Maryland is the quintessential, carefree East Coast beach town.
Developed a new brand identity and ad campaign to represent the spirit of Ocean City.
Ocean City, MD
BVK
Group Design Director
CLIENT
AGENCY
ROLE
OCEAN CITY
IDENTITYCreated a new brand identity to embody the laid-back, lighthearted attitude of the destination.
SOMEWHERE
TO SMILE
ABOUTA playful, irreverent ad campaign to launch the new Ocean City brand.
CATCH
A RIDEA multi-year brand experience activation. Our customized 1970’s VW Bus toured east-coast festivals and events, with mini-golf, carnival games and prizes encouraging regional vacationers to road trip to Ocean City.
