Ocean City, MD

Ocean City, Maryland is the quintessential, carefree East Coast beach town.

Developed a new brand identity and ad campaign to represent the spirit of Ocean City.

Ocean City, MD
BVK
Group Design Director

CLIENT
AGENCY
ROLE

Ocean City Identity

Created a new brand identity to embody the laid-back, lighthearted attitude of the destination.

Somewhere to Smile About

A playful, irreverent ad campaign to launch the new Ocean City brand.

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Catch A Ride

A multi-year brand experience activation. Our customized 1970’s VW Bus toured east-coast festivals and events, with mini-golf, carnival games and prizes encouraging regional vacationers to road trip to Ocean City.