Visit Salt Lake
Salt Lake defies expectation. A vibrant city teeming with arts, culture and eclectic dining.
A vast natural landscape for skiing, hiking, biking, and adrenaline-fueled adventure. A place that is truly West of Conventional.
Visit Salt Lake
BVK
Group Design Director
CLIENT
AGENCY
ROLE
Brand Identity
A new brand identity to capture the many facets of Salt Lake.
West of
Conventional
A bold new campaign to highlight Salt Lake’s commitment to a progressive culture and active lifestyle that is West of Conventional.
