SALT LAKE
Salt Lake defies expectation. A vibrant city teeming with arts, culture and eclectic dining. A vast natural landscape for skiing, hiking, biking, and adrenaline-fueled adventure. A place that is truly West of Conventional.
Visit Salt Lake
BVK
Group Design Director
CLIENT
AGENCY
ROLE
BRAND
IDENTITYA new brand identity to capture the many facets of Salt Lake.
WEST OF
CONVENTIONALA bold new campaign to highlight Salt Lake’s commitment to a progressive culture and active lifestyle that is West of Conventional.
