The Sea-Doo Spark was created to appeal to a new generation of watercraft riders. To launch this product, we partnered with Grammy-nominated music producer Deadmau5.

I collaborated with Jim Henson's Creature Shop to design the iconic concert mau5head, featuring the Spark campaign's signature paint-splatter design, as well as a custom-wrapped Sea-Doo Spark for Deadmau5.

Launched everything at an exclusive concert in the Fontainebleau Hotel in Miami Beach.